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I have spent the better part of two decades trying to stay ahead of how search systems evaluate content. For most of that time, the game was about keywords, backlinks, and meta tags. But the ground has shifted. Modern answer engines, the kind that power voice assistants and featured snippets, do not just look at your site. They interpret it. And that means the old checklist approach to SEO is no longer enough. Last year I helped a midsize e-commerce client whose traffic had